Posted on September 27, 2013 by Amy Forsell
I once read that the average American woman is a size fourteen. Unlike the Hollywood ideal of size zero, the truth of the matter is that most American women aren’t elfin and super tiny.
Ladies, if you’ve ever tried on some of these promotional t-shirts designed for women, you may be well aware that they run a bit small.
I don’t know about you, but on the occasions I’ve been handed a free, promotional t-shirt, it’s been a t-shirt designed for men. They’re big. And boxy. They make me feel like I’m wearing a tent. So where do I wear them?
1) To paint the house. (I have a problem with repainting the house the way some women have a problem buying shoes.)
2) To work out. (I don’t invest in pretty work out clothes to drench myself in sweat. If you look good while working out, you’re not working hard enough is what I say.)
3) To sleep.
So what I’m suggesting is that if you’re going to invest in printed t-shirts to promote your company name and logo, you may just want to invest in a shirt women will actually wear in public.
I actually own several printed Bella tees. I’ve purchased every one of them…in size extra large. Keep in mind that in most retail stores, I can get away with a medium or large. In spite of the fact that Bella places me in extra large t-shirts, I love the brand. They’re cut with women in mind. We have curves; we’d rather not look like we’re wearing a muumuu. Of course, I also love them because they’re mementos from the white water rafting trip I took with my BFF. I have a Bella t-shirt that reminds me of a trip to the zoo with my kids. And still another of an amazing white water rafting trip I took with my husband through some of the most dangerous white water in North America. Good times.
If you’re in the market for women’s promotional t-shirts manufactured to fit average American women, check out the Bella Missy Collection. Same concept as the Bella line of t-shirts, only they run less…tiny.
Hope to see my favorite places stocked up on these t-shirts next time I’m shopping for logo apparel!
Take a look.
Bella Missy Collection Short-Sleeved Jersey T-Shirt: available in this crew neck design, a v-neck, or a scoop neck.
Bella Missy Collection Wide Strap Tank Tops: Not only will these tank tops fit, the wide straps conceal bra straps. Bella’s really been thinking!
Bella Missy Collection 3/4 Length Sleeve Shirts
Bella Missy Collection Long Sleeve T-Shirts
Another bonus? T-shirts in the Bella Missy Collection also run a bit longer than the t-shirts from the standard Bella women’s collection. When you reach a certain age, it’s no longer cool to show off your midriff.
Posted on September 16, 2013 by Amy Forsell
The lovely Emma models her way-cool reversible soccer jersey, printed with pride by Show Your Logo.
How does every new season of soccer begin for us crazed soccer moms? With a boat load of new soccer gear, of course!
This year our household of soccer players was able to press on with last year’s jerseys, practice t-shirts, and shorts. New socks, however, were a must-have.
And since our practice t-shirts have now been through the laundry with a blue crayon, some new practice shirts are in order. (Not one of my four kids ‘fessed up to having pocketed a blue crayon, but I can assure you it wasn’t me.)
This weekend delighted with absolutely fabulous weather for Saturday’s game where we ran into the young lady pictured here donning her brand new reversible jersey. It’s always fun to see Emma…and to see Show Your Logo’s printed products out and about in the real world.
Hope you won your game, Emma! Thanks for letting me take your picture.
Posted on June 25, 2013 by Amy Forsell
Print your logo on promotional tie dye t-shirts in a variety of eye-catching colors. Groovy!
In one of last week’s posts you learned that the ancient Greeks and Romans were fond of flip flops. This week we’re sharing another summer-themed promotional product brought to you by some ancient people: the process of tie dyeing! The earliest surviving evidence of tie dyeing dates back to about 500 AD and Peru. Modern tie dyeing (you know…the psychedelic kind) became popular in the late 1960′s and into the 1970′s thanks to the likes of rockers like Janis Joplin, Jimi Hendrix, and the Rolling Stones.
Tie dye never entirely faded away. Many products, including promotional products available for customization right here at Show Your Logo, come in ultra cool tie dye patterns.
Tie dye says summer to me. It takes me back to tie dyeing white t-shirts using rubber bands and buckets filled with RIT dye at summer camp.
In need of some tie dye promotional products to brand your business this summer? Check out the many varied promo items available in tie dye looks ranging from rainbow to complimentary colors to a bright, uniform look.
Tie Dye Logo Apparel
Promotional Tie Dye Bandanas
Bikers, hikers, and anyone desiring some brightly colored head protection from the summer sun will appreciate custom printed bandanas. A bandana is also an excellent product for keeping your hair under wraps and under control on a windy day or on the back of a bike.
Print on Tie Dye T-shirts
Show Your Logo can customize promotional tie dye t-shirts in youth and adult sizes.
Custom Printed Heart Tie Dye T-Shirts
Many of our tie dyed shirts have designs in them…such as this heart on this junior sized t-shirt.
Promotional Tie Dye Hoodies
Even summer nights can get a chill to them. Print on these pullover hoodies to keep that chill at bay while staying tie dye cool.
Logo Tie Dye Visors
Get custom tie dye visors printed in your choice of colors.
Custom Print Tie Dye Caps
These colorful baseball caps are bound to get your logo the attention it deserves.
Tie Dyed Washed Cotton Hats
Are bucket hats more your thing? These soft, washed cotton hats are available in a variety of pleasing colors.
Print on Tie Dye Accessories
Tie Dye Drawstring Backpacks
These colorful backpacks are perfect for kids who need to tote a few things around for the summer.
Tie Dye Tote Bags with Your Logo
Pack your summer with fun when you tote around these bags. Tote bags don’t have to be so serious!
Print on Tie Dye Sunglasses
These sunglasses don’t have a serious side. They’re all about fun in the sun. Take your logo along for the ride.
Promotional Tie Dye Lanyards
Show your logo some love when you print on these brightly colored lanyards. Great for keys, badges, and I.D.’s.
Even More Tie Dye Promotional Products
Custom Tie Dye Beach Towels
These beautiful, colorful towels look great on beach chairs, sands, and wrapped around people. Your logo looks great there, too.
Custom Print on Tie Dye Lollipops
Food is always a great giveaway. Everyone loves food. If you’re running with the tie dye theme, these lollies take the cake.
Custom Print on Tie Dye Light Up Balloons
Still running with the tie dye theme for your event? These light up, tie dyed balloons are tough to resist. What fun!
Print Your Logo on Tie Dye Golf Balls
What?! Tie dye golf balls? That’s what I said. Make your golf game a little less serious when you print on these colorful golf items.
Customize Tie Dye Can Coolers
The canned beverages at your event will look groovy wearing these tie dye can coolers.
Print on Tie Dye Bottle Coolers
These eye-popping bottle holders keep bottles cool. The handy carrying strap makes everything easy to transport and keeps your hands free for other activities.
Ready to get your groove on? Contact us today to discuss your need for tie dyed promotional products. Shopping for something of a more serious nature? No problem. With 750,000 promo items to choose from, Show Your Logo can deliver.
Posted on June 10, 2013 by Amy Forsell
There are vastly different price ranges on custom t-shirts no matter where you shop, and Show Your Logo is no exception. If you click on through to the Show Your Logo custom t-shirt page, you’ll see that our prices range from as low as $2.27 to a high of $12.50 for a short-sleeve, adult sized t-shirt. Why is that? Isn’t a t-shirt just a t-shirt? Are you paying for a brand name?
Not necessarily…but occasionally. The range of prices generally has everything to do with the materials used and the process involved in manufacturing the t-shirt. Here are just a few of our many custom t-shirts to help illustrate.
Fruit of the Loom Best 50/50 Blend Custom T-Shirts
This Fruit of the Loom t-shirt in a 50% cotton/50% polyester blend is a best seller. The price is irresistible. The materials used in the manufacturing of the shirt make it budget-friendly. These shirts don’t feel as heavy as a 100% cotton t-shirt, but their quality and durability is up to snuff. (As low as price: $2.27)
Gildan Ultra Cotton T-Shirts
These 6.1 oz, heavyweight, 100% cotton t-shirt is a top-seller with good reason. An as low of price of $2.44 coupled with an extensive range of sizes and color options makes it a customer favorite.
Gildan Softstyle T-Shirts
These 4.5 oz, 100% cotton tees are yours for as low as $2.87. Note that they’re not quite as heavy as other t-shirts available for customization.
Hanes Beefy T 6.1 oz Cotton T-shirts
These 6.1 oz t-shirts are made with 100% cotton. They’re heavyweight, all right, just like Gildan Ultra Cotton t-shirts. Why the as low as price of $3.72? Hanes does some heavy marketing of these shirts to retailers. You’re paying Michael Jordan. That’s cool with us, especially if you like the Hanes brand name and feel like M.J. needs some more cash.
Anvil Men’s Fashion Fit T-Shirts
With as low as price of $3.33, these 4.5 oz, 100% cotton t-shirts have been dubbed “fashion” t-shirts because they are designed with a fitted shape. Note that these shirts, made with the same cotton weight as the Gildan’s above, are slightly more expensive. (Fashion’s going to cost you, but you’re worth it.) These fashion-forward t-shirts are a great investment when a fitted cut matters to your target market.
Anvil Organic Cotton T-Shirts
These 5.0 oz, 100% organic cotton t-shirts are just like the organic produce at the grocery store. They cost more. However, if choosing an organic product is important for your brand, these Anvil t-shirts are an excellent choice with an as low as price of $5.33.
Comfort Colors Pigment Dyed T-Shirts
These 6.1 oz, 100% cotton t-shirts have the same heavy-duty feel as the 6.1 oz Hanes Beefy T-shirts. However, these shirts have gone through the pigment dyeing process, giving the t-shirts a broken-in look. It’s kind of like paying extra for distressed jeans. As low as price? $6.06.
Custom Hanes Cool Dri T-Shirts
These 100% polyester t-shirts are moisture wicking and boast a contemporary fit. Moisture wicking technology in a t-shirt isn’t particularly cheap, but it’s definitely an appreciated feature to have built into your t-shirt on a sweaty kind of day. As low as price? $6.99.
Is there a custom t-shirt here perfect for your target market and your budget? Do you have something else in mind? Either way, the Show Your Logo sales team can help you out with a custom quote or a search for the promotional products that best suit your needs as well as your budget. Happy t-shirt shopping!
Posted on May 10, 2013 by Amy Forsell
Order blank t-shirts at wholesale prices for all those events that include DIY t-shirt crafts.
Most of our customers place orders for custom t-shirts showing off a high quality imprint. However, did you know that Show Your Logo can also sell blank t-shirts at wholesale prices? If you’re planning an event that requires more than a couple dozen blank t-shirts for your guests to design and decorate, purchasing wholesale t-shirts can be an easy way to save a few bucks.
If you’re not already following our Pinterest board titled “Fun With T-Shirts,” you may be unfamiliar with the concept of taking a bleach pen to a perfectly good t-shirt. My daughter and I, confessed Pinterest junkies, are always on the lookout for something new to create or try. The bleach pen t-shirt project we’re going to show you in pictures, right here, is inspired entirely by Pinterest. We decided to put this idea to the test.
Step One: Get a bleach pen. Don’t have one handy? In the mood to make your own? We’ve pinned a recipe for making your own bleach gel on that Fun With T-Shirts board. (All you’ll need is regular bleach, some cornstarch, and an empty glue bottle.)
Step Two: Locate a blank t-shirt that could use a little something. Old? New? Doesn’t matter. This 100% cotton t-shirt is completely blank and ready for some bleach.
Step Three: Place some newspaper or cardboard inside your t-shirt. You don’t want the bleach gel to leak through and ruin the back of your shirt.
Step Four: Got a design in mind? We found a cool design we lifted from the pages of the Sunday Target ad. Here’s the girl getting to work. (She’s a much better artist than I am!)
Step Five: After you’ve finished your design, let the bleach gel sit on the shirt for about 10 minutes.
Step Six: Remove the newspaper from inside your t-shirt. CAREFULLY rinse your t-shirt under some running water. Make sure you don’t let the bleach gel touch any other areas of your shirt.
Step Seven: Admire your finished product! It’s soaking wet and smells like bleach, so you’ll want to run it through the laundry.
We give this Pinterest project two thumbs up. It was a fun, affordable way to customize a blank t-shirt. We think it would be a great activity for a party or an event that calls for a crafty activity. If you’re in need of some blank t-shirts at wholesale prices, contact Show Your Logo today.
Posted on April 10, 2013 by Amy Forsell
Illustration of the moisture wicking process used in performance t-shirts.
When faced with the responsibility of choosing the right custom t-shirts for your business, team, or organization, you’re faced with an enormous number of variables, choices, and possibilites. One of the easiest ways to begin breaking down your custom t-shirt printing process is to decide how your target market will use their tees. If you’re just looking to print your tees in huge quantities to pass out as give aways at that upcoming marketing event, you may just want to find the cheapest shirt out there. On the other hand, if you’re looking for a nearly indestructible shirt, you may opt for a heavyweight cotton tee. On the other hand, if you’re printing shirts for a serious athletic event, performance t-shirts are an excellent choice.
Unlike cotton, which absorbs moisture (a.k.a sweat) and holds onto it until your t-shirt is a disgusting, soggy mess, performance t-shirts are made with “wicking” fabrics, typically made up of 100% polyester. The weave of the fabric plus a chemical treatment pulls sweat away from the skin and towards the outer edges of the fabric. There the miracle of evaporation can take place as air comes into contact with all that moisture.Voila! You’re dry. Or, drier than you would be than if you were running a marathon through the streets of Chicago on an August afternoon. Point is, those marathoners are going to feel a whole lot more comfortable in a performance t-shirt than they are in the type of shirt you buy on the super cheap to blast through an air cannon.
So let’s just say you’ve settled on performance t-shirts. You’ve decided that this type of shirt is the way to go. Good for you! Let’s take a look at some of our top-selling wicking t-shirts, all awaiting your customization.
Sport-Tek Competitor T-Shirt
At 3.8 ounces of 100% polyester, this shirt will have all those marathoners ready to face the competition. It’s light, it’s cool, and it comes in 19 colors with sizes ranging from adult XS – 4XL. There’s a performance t-shirt here to fit everyone. The tag on this shirt is removable–for comfort or for relabeling. Also cool! As low as price $5.59/each (applies to higher quantity orders)
Hanes Cool Dri T-Shirts
This fine specimen is a 4 ounce, 100% performance tee available in 13 colors. Also tagless for comfort, it’s available in adult sizes XS – 3XL. With an as low as prices of $6.99/each (applies to higher quantity orders), it’s a real contender.
Badger B-Dri Performance T-Shirts
Offered in adult sizes S – 3XL, this performance tee offers 100% polyester wicking fabric coupled with some ventilating mesh and underarm panels in contrasting colors. Six attractive color combinations make up the collection. It’s a winner on the backs of runners, golfers, and anybody else who’s bound to break a sweat at that outdoor event. As low as price: $12.50/each (applies to higher quantity orders)
Now that you know what kind of t-shirt you need to best meet the needs of your target market, choose a promotional products company or screen printer who can deliver knowledgeable customer service, a durable imprint, a great price, and fast turnaround times. Contact Show Your Logo today, because we’re happy to answer all your questions, address all your concerns, and fulfill all your custom t-shirt needs.
Posted on April 9, 2013 by Amy Forsell
With so many options to consider when ordering custom t-shirts, it can become an overwhelming process. Yesterday’s blog post introduced the idea that there are really three, typical customer choices when buying custom tees: 100% cotton t-shirts, 50/50 blend t-shirts, or performance t-shirts. Making the decision about what type of t-shirt best meets your target market’s needs is a good place to start in the t-shirt customization process.
Check out yesterday’s post to read all about 100% cotton custom t-shirts and read about our best selling 100% cotton tees. Today we’ll introduce you to our best-selling 50/50 blend t-shirts.
50/50 Blend T-Shirts
Customers who choose 50/50 blend tees like the price. The 50/50 blends are super affordable, and no matter how many times you wash them in hot and dry them on high, they never seem to shrink. Quite often, our customers choose a 50/50 blend for their employees to wear on the job. They come in more colors so that most customers are able to find a 50/50 blend shirt in a hue that suits their brand or target market. The 50/50 blend tees are awesome in t-shirt air cannons marketing to big crowds. Cheap and t-shirt air cannons go together like green and cash.
Gildan Ultra Blend 50/50 T-Shirt
If you require a wide range of sizes in your order of custom t-shirts, this one happens to be available in adults sizes S – 5XL. This is a heavyweight blend at 5.6 ounces. With 35 colors to choose from, you’re bound to find a shirt to fit everyone. The as low as price: $2.27/each (applies to higher quantity orders) means these shirts fit your budget, too.
Fruit of the Loom Best 50/50 Blend T-Shirts
These tees are 5.3 ouncers available in adult sizes S – 4XL. There are 21 varied colors to choose from from your classic white to your safety green. With an as low as price of $2.27 each and a well-known name brand, these shirts are another popular choice.
Fruit of the Loom Best 50/50 Pocket Shirts
Another 5.6 ouncer, this 50/50 blend comes with a pocket to spice things up a bit. Seven classic colors round out the collection available in adults sizes S – 3XL. As low as price: $4.40/each (applies to higher quantity orders)
Fruit of the Loom Best 50/50 Long Sleeve T-Shirt
Just like it’s short-sleeved, pocketed brother, this is a 5.6 ounce 50/50 blend. When you choose long sleeves, you also get to choose amongst nine classic colors. Available in adult sizes 2 – 2XL. As low as price: $4.97/each (applies to higher quantity orders)
Tomorrow, we’ll wrap things up with a post all about performance t-shirts. In the meantime, feel free to share any comments or questions you may have about ordering custom t-shirts.
Posted on April 8, 2013 by Amy Forsell
If you’ve ever been shopping for custom t-shirts, you know all too well that there are an overwhelming number of options available to you. When you make a decision about which t-shirts to print on, you have a ton of variables to consider. Which brand name? What type of fabric or material? Should you opt for custom tag-free shirts? Of course, there are factors such as finding the right color shirt for your brand or organization, and in some instances, finding the right sizes. Everybody’s on a budget, so price is also an important factor. Finally, how do you choose which company to rely on to print your custom t-shirts? Put all these question marks together and it can feel like a daunting task choosing the right t-shirts.
Consider this. There are really three common options when it comes to printing on custom t-shirts. You can choose 100% cotton t-shirts, 50/50 blend t-shirts (made of 50% cotton and 50% polyester), and performance t-shirts (100% polyester). There are advantages to each type of tee, and perhaps some disadvantages. It all depends on what you’re looking for. When making your choice, it’s really important to consider your target market and how they will wear your printed t-shirts.
We’re going to simplify the decision making process for you right here. Check out our breakdown of some of our most popular custom t-shirts. We’re organizing them here by fabric/material. I’m including our “as low as price” (which applies to high quantity orders) as a means of price comparison. Today, we’ll share some of our best-selling, 100% cotton t-shirts.
100% Cotton T-Shirts
T-shirts made from 100% cotton have a high quality, heavy feel to them. The brands utilize “pre-shrunk cotton” in the manufacturing process of 100% cotton tees, so consumers don’t have to worry about the shirts getting too tight after a round or two through the dryer. Manufacturers also identify each t-shirt’s weight. The weight of the t-shirt means that if given one yard of the material used to make the t-shirt, it would weigh the identified number of ounces. In other words, a t-shirt identified as having a weight of 6.1 ounces is going to have a thicker feel than a t-shirt labeled as 5.6 ounces. If you’re giving away your promotional t-shirts at a hot and humid summer event, you’ll probably want to choose a lighter weight 100% cotton t-shirt, a 50/50 blend t-shirt, or even a performance t-shirt. On the other hand, if you want your shirts to deliver some warmth, a heavy weight, 100% cotton t-shirt is a great choice.
Ready to meet some of our top selling, 100% cotton custom t-shirts?
Fruit of the Loom Heavy Cotton T-Shirts
Available in 28 colors and adult sizes S – 4XL, this shirt is extremely popular with good reason. It’s a high quality, affordable tee made by a brand name you already know and trust. Click through to see a color chart/names of all those colors. This is a 5.6 ounce tee, so it lives up to its name. As low as price: $2.34/each (applies to high quantity orders)
Gildan Ultra Cotton T-Shirts
This 6.1 ounce beauty comes in a whopping assortment of 70 colors, sizes adult S – 3XL. If you’re interested in a heavyweight, 100% cotton t-shirt, this is another excellent option. Click through to see a color chart and the names of all 70 colors. There’s a color here for everybody! As low as price: $2.44/each (applies to high quantity orders)
Gildan Heavyweight Cotton T-Shirts
Available in an impressive collection of 52 colors, this 5.3 ounce heavyweight, 100% cotton tee is as low as $2.34/each. If you’re looking for a Gildan on the lighter side, this is another great choice. These are excellent for give aways. If you want to shoot an enormous number of custom t-shirts from your air cannon and you’re looking for 100% cotton shirts, these may just be the shirts for you.
Hanes Beefy T-Shirts
Hanes is another well-known, trusted brand, so this 6.1 ounce, heavyweight t-shirt is another popular customer choice. This quality tee comes in 42 attractive colors and is available in sizes adult S-4XL. Our as low as price: $3.72/each (applies to higher quantity orders)
Anvil Organic Cotton T-Shirts
If organic cotton is an important feature in your custom t-shirts, these Anvil tees make a terrific choice. In order for a piece of apparel to be dubbed “organic,” manufacturers must use organic cotton. Just as with food that’s labeled organic at the grocery store, farmers must refrain from using chemicals or pesticides when growing organic cotton. This makes organic cotton t-shirts a “green,” Earth and human-friendly choice. Made with 5.0 ounce, 100% organic cotton, they’re certain to please. Choose from 16 eye-catching colors. As low as price: $5.33/each
Do the tags on t-shirts drive you crazy? Interested in a 100% cotton, tagless tee option? This may just be the t-shirt you’ve been looking for. At 6.1 ounces, it’s a true heavyweight champion, and with 16 colors to choose from you’re bound to find one of these tagless tees that’s right up your alley. As low as price: $4.20/each
Bella Ladies T-Shirts
Remember that t-shirts aren’t all cut, sized, and assembled for men. If your target market includes women, consider tees cut and sized to fit a woman’s body. These Bella tees are made with 4.2 ounce, 100% ringspun cotton. Twenty-nine delightful colors make up the collection, practically guaranteeing there’s a color for everyone. Available in sizes S – 2XL with an as low as price of $4.28/each (applies to higher quantity orders)
Keep in mind that these 100% cotton t-shirts are just a small sampling of the myriad of t-shirts available for customization at Show Your Logo. If you have something else in mind, explore our website or contact our t-shirt printing experts. One way or another, we’ll help you find the custom t-shirts you need and want to brand your business and effectively reach your target market.
Stay tuned for our rundown on 50/50 blend t-shirts and performance tees coming up later in the week.
Posted on March 25, 2013 by Amy Forsell
Photo credit dontfeedme.org
What’s better than safety pinning a note about your kid’s food allergies to her t-shirt? How about a t-shirt your child can wear warning others of her food allergies before someone accidentally slips her that peanut butter cookie? Think about it. These custom t-shirts are washable, reusable, and can be worn whenever you feel your child may be at higher risk of being fed allergy-triggering snack by well-meaning adults.
Kym Whitley, actress and comedian, was featured on ABC News recently for her clever t-shirt design that allows parents to use a magic marker to make a highly visible, memo-like checklist directly on their child’s shirt. The idea, of course, is to prevent accidental ingestion or contact with foods that a young child is highly allergic to. Her website, which sells the tees for $10 each, explains that her son has severe food allergies. She designed the shirts with him in mind.
The safety tee isn’t an entirely new concept. One company, alertclothingcompany.com, has been at it since 2005, also providing fair warning of a child’s food allergies directly on a t-shirt.
Kids with allergies aren’t the only kids who can benefit from the safety measures that can be provided via custom printed t-shirts.
A local daycare recently printed safety green, kid sized t-shirts for all the charges to wear on field trips. The owner of the daycare explained to Show Your Logo how the uniform, bright color would make it easy for caregivers to quickly identify which kids belong with the daycare. This is of particular importance, our sales team was advised, when a daycare shuttles kids to some typically crowded places like the zoo or the park.
We at Show Your Logo also noted how the name of her daycare all over those “look-at-me-green” t-shirts would also do nicely to brand her business.
We also thought we could spin this idea for some other markets. Jenny Craig? Weight Watchers? How about “Don’t Feed Me Tees” in adult sizes listing off-limits food for dieters? Pizza. Cheeseburgers. Ice cream. You get the idea.
Posted on March 19, 2013 by Amy Forsell
Screen printing is an ancient technology that utilizes high quality, bright, and durable ink.
My own kids are dazzled by those commercials about custom t-shirts all over television. One late afternoon, while viewing one of these commercials, inspiration struck my son. “MOM! I want to go online and design my own t-shirt with TIGER on it!”
Alex, who is nine, harbors obsessions that include Big Cats, Legos, and Minecraft. His Minecraft creations (utilizing Lego-like building blocks in a video game platform) often include Big Cats. Needless to say, I knew I was about to face an uphill battle thanks to that t-shirt commercial.
Being in the promotional products business, my first reaction was, “Child! That company is a competitor! We do not shop there!” And then I realized that they are not. Show Your Logo has minimums on our custom t-shirt orders for a reason. We’ll get to that in a moment.
First, I want to tell you about my experience ordering one t-shirt of Alex’s own design. The kid has Asperger’s syndrome and can be pretty tenacious about certain things. Big Cats is one of those things. Big Cats on t-shirts is one of those things. And, I admit, a light bulb went off in my own head. (Could this…perhaps…be blog fodder?)
We logged into my laptop, typed in the url that had just been screamed at me through the speakers of my television (why do commercials always get louder?), and easily navigated the website to just the right place to design our own t-shirt. With a tiger on it.
It’s a cool site. Alex had a blast choosing his t-shirt color (tangerine), his tiger clip art (filed under something like “mascots,” not “animals,” and his text. We added the word “TIGERS” on the front chest over the image to make it look like a team shirt. Another option was printing his name and a team number on the back. The company also offered to print on the sleeves, but only if you called in. Alex was satisfied with his design on the front of his shirt, however, so we added it to our cart and got the numbers.
And this is how I know that companies that print small runs of t-shirts or logo apparel at a time are not exactly competitors of Show Your Logo. Our shirt, which included free shipping, cost just over $20. The price remained unchanged if I ordered up to ten shirts. Prices did drop, a little, if I ordered a few more. And if I happened to be in a hurry and couldn’t wait a week for my shirts? A 25% surcharge can be added to your order to get the shirts faster.
Here’s the thing. If you desperately need one or two or even five custom imprinted t-shirts, these guys are for you. After that, there’s a definite advantage in getting a quote from Show Your Logo or any other promotional products company that has minimums on their logo apparel.
First of all, there’s volume. We’re constantly ordering t-shirts in large quantities, meaning our suppliers give us awesome deals on all our logo apparel. We pass those savings on to you.
Secondly, there’s the imprint. Companies that print these smaller quantity jobs most often rely on digital printing, which means you’re running a t-shirt through a machine very similar to your ink jet printer at home or in the office. Have you ever watched how slowly a piece of paper runs through an ink jet printer? Yes. Same principle applies here. Digital printing requires longer production times. That costs money. That expense is passed on to you.
Screen printing is an ancient technology in which you basically make a stencil, place it on your apparel, and apply the ink. It’s efficient and affordable and delivers a bright, durable, quality imprint. Ink is absorbed into the fabric of the garment. The fast turnaround related to the screen printing process means those savings are passed on to you.
So why not screen print all shirts if it’s such a fantastic process? The answer lies in the cost of the screen itself. It’s only cost effective to create a screen for higher volume jobs.
But here’s the thing. For the approximate cost of 24 t-shirts at Show Your Logo, I could purchase about six through this company screaming at me through my TV.
Tell me. Would you rather have 24 of something or six of something for approximately the same amount of money?
No brainer? You’re welcome.