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Learning Center – PMS Colors

pantonechartRemember back in Kindergarten when you were learning your colors? Red, orange, yellow, green, blue, and purple? Things were pretty simple back then, not going to lie. I sometimes miss the days when my most arduous task was eating my vegetables, which I admit I sometimes still have trouble with. (I like broccoli as much as the next guy, I’m just saying it tastes better lathered in cheese!) Back to colors though, those six main ones I mentioned before, your primary and secondary colors, those were it! Our whole little world of color! But in truth, like all things, it’s never that simple.

Welcome to the world of PMS colors!

Pantone itself actually began as a commercial printing company in the 1950′s. In 1956, employee Lawrence Herbert systematized and simplified their pigment stock and inks. Herbert later purchased the company’s tech assets, renaming it “Pantone” as it is still known today (Pantone Matching System).1

These things actually have their own little “booklet” if you will. My own consists of about 189 pages, each with seven variations of color per page and any grouping of 5-10 pages have various shades of what anyone might at first glance call “red” or “green” or “blue.” Would they be wrong? No, not really. I’ll revisit my colleague Kila’s sentiment a few blogs ago at Shakespeare’s quote: “A rose by any other name would smell as sweet” – red is still red, and a rose is a rose in the eyes of the beholder – unless the beholder is a designer/printer (or in the rose’s case, a botanist).

So why are these so important? Why not just say dark red, or light red? Why make it so complicated? Well for starters, remember what I said in the first paragraph? It’s NEVER that easy. Let’s just set that as a rule of thumb right now.

Ever been in a debate with someone about a particular shade of color? Or gone shopping for that one picky someone who loves the color “lavender,” but upon seeing that sweater they say, “That’s more of a mauve.” I swear I’ve met people who seem to only be able to see in 16-bit color. Believe it or not, this happens on professional levels too. Sometimes you can’t help but go back and forth with people on color choices because one person’s idea of “wine red” isn’t the same as yours. This is where PMS color books become very handy. The PMS colors allow designers, printers, etc. to exactly color match digital files with customers without any concern for discrepancy because it uses Herbert’s predetermined published color formulas to create standardized inks. This lovely system is how companies like Coca Cola can ensure they have the same color of red every single time (PMS 75-1) no matter what printer they go with.

Granted, the use of PMS colors isn’t always necessary, but some examples below may help put into perspective why this system is so helpful.

- Consistent branding for logos (McDonald’s red & UPS brown for example) ensures color accuracy for your brand image.
- Finding colors outside of the CMYK range.
- Smooth coverage of large areas (PMS colors work well when the consistency and saturation of larger areas of solid ink is important.)

ups-logoIt’s important to understand however that PMS, CMYK, and RGB are not the same things, so a number reference for one will not tie in with another. CMYK is a four color process that consists primarily of the use of Cyan, Magenta, Yellow and Black. RBG is used for on-screen images and is made up of Red, Green, and Blue. Speaking of screens, another reason PMS is so important in the digital age is because of monitor settings. What appears as navy blue on your monitor may not appear so after printed on paper, which can be very frustrating. It’s always good to have one of those PMS booklets handy for this reason alone.

For the sake of time and sanity I will end this blog here. If you’re interested in learning more about PMS colors you can visit the Pantone website or visit any of the links in the reference section below. If you want a quick peek at the overall scope of the PMS color chart, click here.



“Pantone.” Wikipedia. Wikimedia Foundation, 23 June 2014. Web. 25 June 2014. <http://en.wikipedia.org/wiki/Pantone>.
“Design The Planet.” Why use PMS Colors? -. N.p., n.d. Web. 25 June 2014. <http://www.designtheplanet.com/why-use-pms-colors/>.
“Creative MediaWorks.” Creative Mediaworks. N.p., n.d. Web. 25 June 2014. <http://www.creativemediaworks.com/White-Papers/?id=1>.

Excessive Branding – Is There Such a Thing?

So I guess I’m on nerd warp-drive as I get closer and closer to Comic Con.

The other day I was watching Resident Evil: Retribution (don’t judge me!) and I had to pause at the scene where Jill Valentine (played by Sienna Guillory) “boots up” and her eyes turn from her normal color to the Umbrella Corporation logo. At first this is kind of cool, even though I’m pretty sure Jill is supposed to be organic and not a machine, but whatever! I’ll give it to Paul W.S. Anderson for at least creatively butchering one of the greatest video game series of all time (unlike Michael Bay and his not-to-be-mentioned upcoming movie this August). This got me thinking about branding, and while I don’t think there are any corporations out there that are going to go to the lengths of Umbrella, I had to wonder if there are any out there that are guilty of excessive branding.df11213b1656fcea3a65041239f252ed

This might be a touchy topic as it really comes down to a matter of opinion. Is over branding when companies that almost everyone everywhere knows still shell out millions of dollars for Super Bowl ads? Or is it when they’re in our face all of the times regardless of popularity? What about the idea above, in which excessive and unnecessary lengths are taken to advertise in manners that no one would really ever notice? (I don’t think anyone was going to stop Valentine in that movie and debate whether the proper shade of red was reflected in her eyes, most were just trying to avoid getting killed by her.) Maybe all of these qualify? Maybe it depends on the brands? Below are a few arguments that were made on excessive branding.

What do you think?


  1. Tennis Shoes by Kool Aid

    Look at me in my Kool-Aid shoes!

    Don’t you step on my Kool-Aid shoes!

First of all, what?

Yes, these were apparently a thing. Now from what I can tell these are not age specific, but I don’t think anyone at any age loves Kool-Aid so much that they would want it branded on their sneakers. Some of the styles are pretty subtle, but others are blindingly abhorrent on the color spectrum. The only thing that would make these more distasteful is if with every step you heard the Kool-Aid man’s “Oh Yeah!” resounding somewhere from your heel region. I’m not sure who was on the board meeting when this was approved, but electroshock therapy should have been administered at some point in time thereafter. This brand marriage doesn’t even make sense! I do not think of shoes when drinking Kool-Aid, nor do I think of Kool-Aid while shoe shopping!


  1. Cologne by Play-Doh

I’m still not entirely convinced that this isn’t a joke, but Amazon reviews seem at least moderately legit. Why this was ever a thought in anyone’s head I have no idea. I’ll just briefly revisit my comment on electroshock therapy. Reasons this would be necessary…maybe?


Oh baby, is that Red Play-Doh by Demeter you're wearing?

Oh baby, is that Red Play-Doh by Demeter you’re wearing?


- Your two year old has a really hot play date.
- You are one of three Play-Doh collectible fanatics on the globe.
- As a gag gift.


That’s it. Seriously. What is this, and why? I thought the Kool-Aid shoes were insane, but this takes the cake. Or the Play-Doh.



  1. Romance Novels by Nascar


I used to work at Borders back in the day, and I remember my reaction when I first saw these on the romance novel end cap. It was somewhere along the lines of “Seriously?” and “Wow, something worse than Twilight finally hit the market.” I was wrong on the latter point as I don’t think anything worse than Twilight could do the damage that series did to literature everywhere. (Before you argue, the 50 Shades of Grey book series originally started off as Twilight fanfiction – so yes it is responsible for catastrophic damage.)  I digress. I have a few issues with romance novels by Nascar that may come off as callous as a non-Nascar fan:

  • Do Nascar drivers really look like this?

The quick answer is no, they don’t. My parents watch Nascar, I grew up with Nascar, and no one involved with Nascar looks like these people do! It’s fine if you think Jeff Gordon is okay-looking, but he is not Fabio or Brad Pitt. And why are so many of these men wearing suits? Romance in general is responsible for a lot of unrealistic scenarios, but these books I’d wager make fun of themselves with how seriously they’re presented. I’m PRAYING there are no racing innuendos in these books, but let’s face it, based on some of these titles, there probably are. And on that note…

  • Aren’t a lot of these titles things you DON’T want to happen on a race day?

Running on Empty? Over the Wall? Overheated? Into the Corner? There are no corners on race tracks, just walls, and generally you want to avoid hitting or going over those, right? Especially at a hundred miles per hour! I’m going back to the reflection that these are likely puns or innuendos, and if this is what the writers came up with I’m not overly confident in the quality of prose for the next couple hundred pages.

  • What is the point?

I’m pretty sure Nascar isn’t hurting for money, and based off what I’ve seen they have no problem drawing in female fans, so why romance novels? Are race car drivers really the next apex of desirable athletes? (Can they even be called athletes?) These are questions I don’t have answers for, and actually hesitate to give my opinion on. It’s definitely another one of those marriages of products that I can’t put my finger on.

From my days at Borders I think I can safely say that romance is like fantasy for most of the female reading population, so maybe the play here is to hit the demographic of women who instead of being whisked away by Conan the Barbarian would rather be driven off into the sunset by Dale Earnhardt Jr. I never got into the romance genre and doubt that’ll change anytime soon, but maybe the ability to use familiar cars that are owned by the Nascar franchise helps drive (no pun intended) the reality for the reader?

Let us know in the comments if you’ve seen other examples of excessive, nonsense branding or marriage of brands.

Does Social Media Influence Your Purchasing Choices?

Last month Business Week released a short blurb talking about advertising and online marketing, saying that only 5% of Americans claim that social media has a large influence on what they buy and 30% claiming that it had only some influence. The percentages shift slightly amongst millennials, but not a great deal. Some feel that this might validate skepticism towards online marketing despite some $5.1 billion being spent on media advertising in 2013, but let’s hold our horses for a second.

The article then switches halfway through with information from a new report stating the opposite as far as the potency for online advertising and social media. While people put less trust in social media ads and more in word of mouth and consumer opinions, one has to wonder – isn’t that what social media is? I rather like following my favorite companies and www.telegraph.co.ukbrands on Facebook, and I like it even more when they have representatives managing the page and posting live responses to compliments or complaints (especially the latter). It shows me that the company is invested, even if only somewhat, in getting to know their customer base on a more intimate level, and in a world where everyone’s pretty much caught up in themselves, that small step speaks volumes.

Example: Early this year I downloaded a month long free trial of the software Camtasia – a screen sharing/recording software that allows for a lot of editing capabilities. (The software itself is almost $200 so you better believe I’m testing this baby first!) Towards the last few weeks the recording side got a little buggy, and while I’m certain this was my computer and not the software, I posted a joke about it on Twitter, not even tagging the company. In less than an hour I had a reply from Camtasia’s Twitter account asking me what the issue was and what they could do to help! This is, by far, the most amazing example of customer service I’ve seen on any social media platform. I wasn’t bashing the software, I wasn’t calling them out on a shoddy and buggy demo, I simply made a joke. There was no real reason to save face, yet they wanted to help. I’ve yet to see Comcast, Walmart, or any other company however big or small make this sort of effort. Honestly, this makes me want to buy the software simply because the creators obviously care about how their creation works and how happy their customers are. If I have a problem I can rest assured that it will be addressed.

Maybe this is the reality of online advertising? Not sponsored ads that are just waved under your nose upon login, but the actual ability to reach out to someone on the other end of that consumer/seller spectrum with a helping hand reaching back. www.ju.edu.jo

So maybe advertising, or advertising alone, is the wrong way to look at things after all but I don’t think this justifies not having a social media presence or putting your company out there. Here at Show Your Logo many of the sales and marketing team manage our social media platforms. It’s a great way to get different personalities across while still wholly representing ourselves, and allows for a more personal conversation with our customers who wish to post, comment, or just drop us a line or compliment.

I therefore think it’s safe to say that if your company is already on Facebook, Twitter, Pinterest, or anything else, you’re already advertising. How you choose to follow up with that advertising and those ads (which I recommend – just make sure they look professional) is what will ensure your overall success with any online marketing.


Facebook image obtained from http://www.telegraph.co.uk

Shopping bag image obtained from http://www.ju.edu.jo

Would You Rather: Real World Edition

True story: I’m not much of a board game player, but in my opinion there’s no better ice breaker than a game of “Would You Rather.” I’ve only ever played a few times because I usually cannot contain my laughter at every other player’s answers, but that’s primarily because the questions in general are SO ridiculous! For example: Would you rather: Have to eat a pine cone? Or have to poop a pine cone? (Never mind that the former would eventually lead to the latter). The good thing about this game is that ridiculousness. None of these are real world scenarios–unless you do have an insatiable appetite for pine cones, in which case I might suggest talking to someone close and trustworthy about your issues.

OK, so the pine cone scenario is ridiculous, but the fact of the matter is that life often requires each and every one of us to engage in unpleasantries. Would you rather shop for health insurance or get a root canal? Would you rather be stuck in line at Wal-Mart or lick the cart? Do you see what I’m saying?

Can businesses use life’s unpleasantries to their advantage?

If your promotional products create simple solutions while displaying resourcefulness and creativity it will increase your exposure for sure, as well as giving your company props for being aware of exactly what your customer base needs. Each of the items listed below are affordable and offer a great deal of reusability which means your name is out there more which, in the marketing world, translates as “free advertising,” and I’m pretty sure I don’t need to explain the wonderful perks of anything being free.

  • Would you rather go to the airport or go to the DMV?

A recent study just showed that between the two of these places, both run just about neck and neck as qualifying for the ninth circle of hell. Frankly, I can understand with about one exception: The DMV literally has no long term desirable outcome. If I’m at the airport I can at least be sustained by the fact that I have some nice sandy beaches to look forward to within the next 24 hours (after getting to second base with a TSA agent), and if it’s a return trip the fact that I will soon be sleeping in my own bed again is equally comforting (no more San Diego sidewalks during Comic Con! – anyone who has ever attended knows exactly what I mean) but the DMV is literally a haphazard stumble through legal documents, paying fees, getting my picture taken, and leaving all while dealing with screaming children and not-even-pretending-to- be-happy government workers (but no groping from them in this instance so I guess that’s a plus). Then there’s the fact that you’re either lacking or exceeding in the required documentation (despite following the guidelines for what you need to bring) the former of which will elicit a trip back.156206_6112

No matter which facility you’re visiting it helps to have those said documents ready though, especially if you like hopping the pond once in a while like I do. For those who know exactly what I mean a six pocket travel carrier is a godsend. There’s nothing more assuring to a neurotic traveler than all their documentation being in one easily accessible location. For those travelers who will never (or rarely) take to the skies I would still probably recommend a portfolio to keep necessary roadside paperwork together, or if you just want to drown out the noise until your number is called ear buds are a great choice! Just thank your lucky stars you don’t have to deal with the New Jersey Department of Motor Vehicles!

  • Would you rather attend an event with a dead phone or charge your phone while missing an event?

We have ALL been here. Every. Last. One of us, especially us iPhone 5 users (hey, we all make bad choices; I just happen to have a two year contract for mine) and it’s a bit of a Catch-22. Naturally we need our phones in the event of an emergency, but if you’re going somewhere fun you’re probably going to want to take pictures, videos, text, etc. However, if you go and charge your phone you end up missing the event you originally wanted to get that social media coverage with. I see this happen at conventions a lot as well as sporting events. It’s funny to think that not too long ago we were not so dependent on these things called cell phones and tablets but thankfully the truly trendy among us have portable chargers that can make life easier and make you the talk of the party.

  • Would you rather wait in line at the grocery store or wait on hold on the phone?

I’ve spent many a cumulative hour on hold, and in line at the grocery store. What makes both situations worse is that I am by no means a patient woman. I can be down to my last three squares of toilet paper at home and if there are more than two people in line at each register I’m already considering just leaving. Seriously. “Ain’t no one got time for that” is a fact of life. At least when I’m on hold I can use my hands, or at least one of them, and then I can use my shoulder to hold the phone – until that starts to ache, and is that “Call Me Maybe” they’re playing as a waiting tone? That’s some frustrating irony right there! I’m probably never going to call you again as we’ve well surpassed the eight minute mark now.OLYMPUS DIGITAL CAMERA

What makes the grocery store experience so bad for me is that I usually go in for one thing and leave with twelve, which means I didn’t bother to grab a cart or a basket on my way in so now I’m juggling my groceries and my spiking blood pressure. It’s one of the reasons I love those grocery tote bags, not to mention they’re environmentally sound! Now I just need a promotional item that reminds me to bring them when I go shopping.

As for waiting on the phone, if you really need to put the cell phone down those little blue tooth speakers can be a great help if you want to amplify the caller for when they finally do pick up again. You can then easily switch back to your handheld or continue to yell from across the room, if only to help alleviate some frustration.




Airport image obtained from freeimages.com; Convention image obtained from freeimages.com

TV Commercials That Make Me Flip – Literally!

With the booming popularity of DVR’s, it would seem like commercials are a thing of the past. If this is true, why would large companies still want to promote products using this form of advertising? The answer is simple: because they work. Ever been at the movie theater and swear to yourself that you wouldn’t buy a popcorn and Coke only to–moments later–curse the mouth-watering ad you saw during the previews that made you purchase the large combo pack? Yeah, I’ve been there too.

I mean, LOOK at that butter! Mmmmmm!

I mean, LOOK at that butter! Mmmmmm!

When I have to watch the commercials, say at the theater, or during the Super Bowl (or any live show), I have come to realize that commercials really do work. No, I may not want to buy a Soul after watching those hamsters dance, but the commercial did do one thing important. They got me thinking and later talking about Kia. What the heck is the point of a hamster that loses weight and drives a Kia? I don’t know, but I am talking about Kia now.

Although some would argue then, that bad publicity is still good because it gets the name out, I believe commercials can also have a negative effect on the consumer. This negativity actually pushes away business.  So what are these ads and commercials that make me flip out, or just flip the channel?  Follow along as I take you through some of the worst advertising pieces and explain the do’s and don’ts of their promotional attempt.



Did you just eat? If so, don’t watch this ad! It seriously made me sick to my stomach. Yes, sometimes there are gross things that happen to our bodies, but is there a better way to illustrate the relief this product provides? I am pretty sure I will never remember the name of this product because all I can think about is how gross the human foot really can be. Please, please do not be so graphic!



Whenever I start to hear Sarah McLachlan’s “Arms of the Angel,” I am in a mad panic to find the remote to turn the channel to something—ANYTHING less depressing. I just can’t take watching animal after animal being abused. This commercial doesn’t make me want to donate to the cause. It makes me want to kill my flat screen and buy my dog lots and lots of treats! If I followed through with my emotions, I would have to use my $18.00 (times one hundred) and buy a new television, so I wouldn’t have any money to donate or buy my dog treats which could be considered animal abuse if you ask my mom.

If you are going to pull at my heart strings, make sure you yank at the ones that will give you a positive response, like Budweiser does with its Clydesdale and Labrador retriever “puppy love” commercials. (WARNING: Be prepared for cute overload when watching those commercials.)


Xbox -

I cannot tell you how many times I am completely annoyed after watching a commercial because I sat through the entire two minutes and I still don’t know what the point was! Xbox did a really good job of this with this ad. Luckily, I only wasted 30 seconds of my time, but it still bothers me nonetheless. First, no woman should ever make that face. Ever. Secondly, I never want to visualize I am looking at  someone’s head where their brain should be. Why are there people living in there and watching movies? I am so confused. Apparently, this commercial is about the new technology with Xbox, but I am convinced it’s about some robot lady.  Either way, I don’t want to buy an Xbox, or watch movies from inside my head.


Bud Light-

There are an unlimited amount of reasons this commercial makes me flip, but for the sake of really wanting to get to the next commercial (*Spolier Alert* Chipotle actually got it right) I will keep the Bud Light advert bashing to a minimum. I just feel like Bud Light is such an ordinary beer that it needs to show all of its ordinary drinkers that there is no way someone famous is going to hang out and party with you for an entire night just because you are carrying that brown bottle around like a trophy. Go ahead and make the new guy show up with a bottle of Cristal and have him drive a Ferrari F430, and THEN we can talk about gettin’ down with the celebs. These drinkers need to know that you can have twice as much fun without all of the glitz, glamour, and the green. All you truly need is a bottle of Bud to get this party started.

Chipotle -

In an attempt to not be such a critical “Negative Nancy,” I would like to say that if you want to produce excellent story through a commercial, you should mimic Chipotle and its “Back to the Start” commercial. Through simple animation and guiding lyrics, we are shown that in the wake of new technological food production, Chipotle supports sustainable farming that still produces fresh and wholesome ingredients.

Oh, and don’t even get me started on their newest “Scarecrow” commercial. You can view it here and it might be even better than the previously mentioned ad. Though two different stories, they do the same things to the viewer. They hook you in with that simple animation that is pleasing to the eye. They have simple songs with lyrics that explain the story so that no boring dialogue is needed. They give you a simple person with a big, heart wrenching problem.  Then, they show you how that simple person (like us) can help solve that big problem. They make him a hero and convince you that you can be one too, just by eating their products. Not only does it follow the classic storytelling must haves such as introduction, plot, climax, and conclusion, it also has all four points mentioned above. It showed food production without grossing me out. It generated just enough emotion to make me want to change my actions but not the channel. It was clear on what it was promoting- sustainable farming. Most importantly though, this advertisement told a short story that was entirely relevant and will continue to be to food consumers in the future. So now that Chipotle has successfully figured out how to reach their market (of anyone who eats food….so EVERYBODY) how will you reach yours?

The U.S., Soccer, and Branding

Here at Show Your Logo, we know why soccer has not taken off in the Unites States like has in the rest of the world!  It isn’t the perceived notion that there’s more action in hockey and basketball, nor is it that you “don’t get the physical play as you do in American football.”  Both of these statements are false–soccer is both action-packed and physical. The real reason? The United States National Team has been screwing up their jerseys for years!


Before I get into the jersey situation, I need to share some relevant information about myself.  I am a Chicago sports fan: Bears, Bulls, Cubs, and Blackhawks. (Props to you if you pronounced “the” as “da” at the beginning of each team name!) When you think of these teams I have listed (don’t worry about the ones I left off), the one thing they have in common is that their uniforms have stayed relatively unchanged for thirty or more years.  Yes, they may change to have longer shorts or pants, and the manufactures may have changed, but overall, the Bear’s uniform is still a simple mix of navy, orange, and white on a jersey with a navy helmet and that wonderful iconic “C.” The Bulls’ jerseys just say “Bulls.”  The Cubs wear pinstripes.  The Blackhawks’ Indian head is so iconic that you are not allowed to step on it in the dressing room (we’re looking at you Biebs!).  Even looking outside of Chicago there are plenty of uniforms that have stayed consistent through the years: The Yankees, Packers, Lakers, Celtics, just to name a few!  Lately there has been a trend to have retro jerseys.  There are also a lot of universities that have been going with some crazy uniforms.  The streamlined consistency of these team uniforms, their color schemes, and the stylized presentation of their branding makes them recognizable even to non-fans.


There are many soccer uniforms that are the same way.  Brazil has a very iconic jersey (or “kit” as it is called everywhere else in the world).  The Brazilian uniform is always a yellow shirt with green trim.  It doesn’t matter if Nike or Adidas is making it, those are their colors and that is their style.  The same goes for Argentina.  Their shirts are always white with light blue vertical stripes.  England, Italy, France, Holland… all have had jerseys that have stayed more or less consistent during the course of time.


Then there is the United States soccer uniform.  The only thing really consistent about our uniforms is that they aren’t consistent.  The colors aren’t even consistent!  Sometimes the blue is a royal blue, and other times it is a navy blue.

Each of these things is not like the other!

Each of these things is not like the other!

Please do not even get me started on the time they used denim! (See the 1994 away jersey).


From a marketing standpoint, this is bad for business. Like, really bad.  You want to build a consistent brand, and that includes the uniform.  If this was your logo being bounced all over, you’d be enraged at the inconsistency of the presentation of your brand. So why aren’t we Americans upset about how we are presenting ourselves to one of the largest sporting events of the world?


The uniforms have had some terrible designs.  There was the denim start design in 1994 (which while probably appropriate for that time really should never be acknowledged again), the sash design of 2011, the wavy lines of 1993, and that’s just to name a few. The U.S. team needs to start having a modern, youthful design in their look.  Let’s face it, in the grand scheme of things, we are a pretty young country. Shouldn’t our uniforms reflect that? Or better yet, what’s wrong with some simplicity? We’ve seen time and time again some fantastic examples of when less truly is more, so go all out! Or don’t! Just make it nice to look at? Please??


The United States National Team needs to get a consistent and moderately aesthetically pleasing uniform, and then the sport will really have a chance to catch on here.  If it doesn’t catch on, I will be blaming the years of inconsistent uniforms.

Coachella & Branding – What We Can Learn

A few weeks ago, Rolling Stones magazine released a photo-set article on the 50 best things they saw at Coachella. Upon the time of publication we still had one more weekend to see one of the largest musical events in the country, but the article still manages to point out some very interesting things about what makes artists stand out among a crowd (literally) and among their peers in the performance industry.

New Zealand artist Lorde ushered in one of the largest crowds of the weekend with her Coachella debut, while others were surprised by the return of Lemmy Kilmister, lead vocalist and bassist for Motörhead, having taken leave due to illness. Then there’s the fact that there was actually a Best Beard rating (Sebu Simonian of Capital Cities – Kangaroo Court, anyone?) and of course: best dance moves, best costumes , best Hasselhoff sightings (spoiler alert: all of them!), best secret DJ stage, most eye popping set, and best/most anticipated reunion.

What we see among many of these artists is bold statements and presentations, but most of all strong passion and talent and the know-how to properly deliver a message, whatever that message might be. This is the key to anything if you want to be heard whether you’re trying to get your brand out there or your lyrics (and let’s face it, is there really much of a difference between the two?).

The most important lesson seems to be: Make sure your message reflects who you are. Plenty of up and coming musicians started in one genre and ended up in another (Avril Lavigne started in the Country genre before becoming the pop/punk princess). Generally this is due to rebranding from within the industry – but let’s face it, most of us know at least half of the lyrics to “Complicated” (even if we won’t admit it). So it stands to reason, if people don’t buy it, they won’t buy it.  Make sure your brand, your image, your logo, anything you put your name on, is reflective of you – because that’s what you’re really throwing out there to get your company ahead of the giants out there today, or at least running on the same track.

Make sure to check out the full article here for plenty more stories about this year’s desert rock concert.  The 2015 tickets are already on sale, and although there’s still no information on lineups we’re pretty confident that as long as Bieber isn’t there, it’ll be a great event.


Chalkboards: They’re All The Rage, Even in Promotional Products

print chalkboard mugs

Apparently, you can turn just about any surface into a chalkboard, including these promotional chalkboard mugs.

Have you noticed that chalkboards are everywhere these days? Browse Pinterest for just a few seconds and see for yourself. Homeowners are painting entire walls with chalkboard paint. There are chalkboard doors that function as memo boards. There’s chalkboard spray paint available at your local home improvement store, too, making is possible to turn just about any surface into a place for chalking some pictures, notes, quotes, and memos.

I’m no exception. When presented with the opportunity to raid my husband’s grandmother’s barn built in the 1800′s, I picked a perfectly shabby looking window frame out of the piles of old stuff and immediately thought, “Chalkboard!”




I assembled the chalkboard. My daughter adds the seasonal artwork. Right off the pages of Pinterest, right?

photoThe promotional products industry is quick to pick up on trends like chalkboards. That’s why there are several pretty cool options available to you with a chalkboard finish. Not only you can customize these products with your logo, your customers or guests can customize these items anyway they choose…with a piece of chalk. Just like the real, old-fashioned chalkboard, these products wipe clean, leaving avenues wide open for another creation.

Take a look!



print chalkboard magnetsPrint Chalkboard Magnets

This adorable chalkboard magnet is 8 1/2″ x 11″, leaving plenty of room for your logo as well as your customers’ messages. Wipe the surface clean and it’s ready to go again. Here’s a magnet I wouldn’t mind seeing on my fridge or file cabinet. Cute!



custom chalkbaord calender magnetCustomize Chalkboard Calendar Magnets with Your Logo

Here’s one more chalkboard magnet worth mentioning. It’s a generously sized magnet (11″ x 17″), leaving plenty of space for both your company name and logo as well as a place for all those events that need to be written in with chalk. Fun!



llogo chalkboard stemwareChalkboard Stemware with Your Personal Message or Company Name and Logo

Speaking of fun, get your choice of chalkboard colors–black, green, or red–at the base of this cool stemware. Your logo or personal message is permanently printed on the glass, but the chalkboard? Anything goes.



logo chalkboard pilsner glassChalkboard Pilsner Glasses

Even the manly pilsner glass can be given the chalkboard treatment. Chalkboard imprint on one side, your logo on the other side. It’s a pretty fun and trendy way to keep track of who is drinking that beer, don’t you think?




print chalkboard tumblersChalkboard Double Wall Tumblers

This 11 oz tumbler with silicone lid has a ton of chalkboard space. Your logo is permanently printed on the chalkboard surface, but there’s still plenty of space for your customers and clients to customize these to their own liking with a simple piece of chalk.



There’s no denying that chalk is fun. Think chalk is a fun, trendy, and fabulous way to brand your business? Give the Show Your Logo sales team a call to set you up with the products you need for a terrific low price.






Would a Promotional Business Card Magnet Warm Your Heart?


My FREE LG promotional business card magnet now resides on my file cabinet for easy reference.

When the time came to outfit Show Your Logo’s new employee break room with new appliances three years ago, I opted to donate my slightly used white on white appliances to the cause. You know. So I could upgrade to stainless steel appliances in my own kitchen at home. Stainless steel appliances are one of those upgrades most boys, husbands included, just don’t understand.

Nevertheless, I got my wish.

Uncharacteristically, I didn’t research the heck out of my purchase. Usually I’m all about Consumer Reports and scouring the internet for consumer complaints. This time?  I found my French door refrigerator that fit the space in our kitchen with enough interior space to hold enough food to feed triplets plus one for days on end. No other refrigerator had the same capacity. This feature, coupled with the shiny stainless exterior and sleek and simple design, and I was sold. I quickly ordered all the matching stuff–new dishwasher, new range, new microwave. The works.

The new microwave met an early demise. It’s already been hauled away and replaced with a Whirlpool.

I still have the dishwasher. Luckily, I had the foresight to buy an extended warranty. Triplets plus one use a lot of dishes. We’re hard on dishwashers. Still, I’ve never owned a dishwasher that required a new motor before its third birthday.

Yesterday, I came home to discover ice melt bleeding out the front of my meticulously maintained, French door refrigerator. The fancy display panel showed an error code. “Er.”

Er. Leaking ice. Third malfunctioning appliance. Not. Happy.

Customer service patiently listened to my rant and let me finish before announcing they’d send out a technician the very next day and fix my third busted appliance for free.

They did! The perfectly nice technician called when he was supposed to call, showed up when he was supposed to show up, and had in his hands the part I supposedly need to rectify the “Er” error code and the leaking/melting ice situation. They knew all about the “Er” code. Those clever engineers came up with a new design, just like they did with my dishwasher motor. And they didn’t charge me a dime.

On his way out, the technician handed me a promotional business card magnet. You know. In case my appliances start malfunctioning again and require more redesigned parts. While the prospect of future appliance glitches are not remotely appealing, I have to say that I found it oddly redeeming that the LG tech handed me a business card magnet with the assurance that they’d fix any problem I shouldn’t be having in the future.

All I have to do is call that number, so they say.

So much redemption in such an affordable promotional product, wouldn’t you say?


Give Thanks With Promotional Products

custom turkey stress relieverHow can you show your thanks and gratitude towards your customers for their business this upcoming Thanksgiving? Carefully selected, custom printed promotional products are fabulous options.

Whether you choose to invest in something fun like these custom turkey stress relievers or something on the more serious side, Show Your Logo has the custom printed items you need at prices that won’t gobble up your marketing budget.







customize gratitude journalCustomize Gratitude Journals

How amazing are gratitude journals as a Thanksgiving gift or giveaway? These particular journals include inspirational quotes about being thankful as well as plenty of room to record personal thoughts on gratitude. Research says the more grateful we are, the happier we are. Who doesn’t love a happy customer?



print gel wine totesPrint Gel Wine Totes

If you’re doing the cooking this Thanksgiving, chances are you’re plenty grateful for a glass or two of wine. I’ll be cooking and sipping wine this Thanksgiving–preferably chilled. Anyone who’s planning on bringing a bottle of wine as a hostess gift or to share at dinner can keep it chilled with this affordable gel wine tote. Bonus: these totes are completely reusable for the next big occasion.



promotional spoon restCustom Spoon Holders

This handy little promotional product holds dripping spoons over the side of all those bubbling pots on the range top. Keep the Thanksgiving butter, cheese, and grease off counter tops! Neat freaks will thank you and your logo.



print wine accessory giftsCustomize Wine Gift Sets

If you’re looking for a classy yet affordable promotional gift suitable for the Thanksgiving holiday, take a look at this 2-piece wine gift set complete with gift box. A sturdy bottle stopper and corkscrew make an appropriate Thanksgiving gift.



Give Show Your Logo a call and we’ll deliver on some low prices you’ll certainly be thankful for this holiday season!






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