But…Then He’s Still Out There: Word of Mouth Marketing

number 13Here are some facts about Friday the 13th.

1) It is widely considered the unluckiest of days.

2) The fear of Friday the 13th is (not widely) known as friggatriskaidekaphobia. (Reen, how many points would that be in Super Boggle?)

3) Don Forsell, Show Your Logo President, was born on Friday the 13th.

4) He was eight-years-old when the movie Friday the 13th was released…a long time ago.

5) Friday the 13th was subject to many negative reviews back in the day. And yet…you can still purchase “Jason” costumes 33 years later.

6) It’s estimated that 17 million people are adversely affected by their friggatriskaidekaphobia every Friday the 13th. Look out for those elevators! And the thirteenth floor? Forget it.

7) Some of us have been superstitious about Friday the 13th since the nineteenth century–at least.

8) The critics were in general agreement that the movie was a cinematic disaster, yet the Friday the 13th movie and subsequent movies have been widely successful. (Isn’t everyone a little freaked out by that hockey mask?)

Google Friday the 13th. There are theories about how superstition regarding the date began, but no explanation as to how it spread to the point where some people are too paralyzed with fear to get out of bed.

How does Jason and his hockey mask become an iconic piece of American pop culture in spite of a blood bath of horrifying reviews?

Word of mouth marketing is a powerful thing. After all, whose rating of a movie are you more inclined to believe? That stuffy old guy writing for the paper or your best friend?

Get people to talk about your brand, good or bad (just ask Miley), and you’ll be laughing all the way to the bank.

In the meantime, watch out for black cats and broken mirrors. Just in case.