Posted on July 7, 2014 by Beth Meadows
True story: I’m not much of a board game player, but in my opinion there’s no better ice breaker than a game of “Would You Rather.” I’ve only ever played a few times because I usually cannot contain my laughter at every other player’s answers, but that’s primarily because the questions in general are SO ridiculous! For example: Would you rather: Have to eat a pine cone? Or have to poop a pine cone? (Never mind that the former would eventually lead to the latter). The good thing about this game is that ridiculousness. None of these are real world scenarios–unless you do have an insatiable appetite for pine cones, in which case I might suggest talking to someone close and trustworthy about your issues.
OK, so the pine cone scenario is ridiculous, but the fact of the matter is that life often requires each and every one of us to engage in unpleasantries. Would you rather shop for health insurance or get a root canal? Would you rather be stuck in line at Wal-Mart or lick the cart? Do you see what I’m saying?
Can businesses use life’s unpleasantries to their advantage?
If your promotional products create simple solutions while displaying resourcefulness and creativity it will increase your exposure for sure, as well as giving your company props for being aware of exactly what your customer base needs. Each of the items listed below are affordable and offer a great deal of reusability which means your name is out there more which, in the marketing world, translates as “free advertising,” and I’m pretty sure I don’t need to explain the wonderful perks of anything being free.
- Would you rather go to the airport or go to the DMV?
A recent study just showed that between the two of these places, both run just about neck and neck as qualifying for the ninth circle of hell. Frankly, I can understand with about one exception: The DMV literally has no long term desirable outcome. If I’m at the airport I can at least be sustained by the fact that I have some nice sandy beaches to look forward to within the next 24 hours (after getting to second base with a TSA agent), and if it’s a return trip the fact that I will soon be sleeping in my own bed again is equally comforting (no more San Diego sidewalks during Comic Con! – anyone who has ever attended knows exactly what I mean) but the DMV is literally a haphazard stumble through legal documents, paying fees, getting my picture taken, and leaving all while dealing with screaming children and not-even-pretending-to- be-happy government workers (but no groping from them in this instance so I guess that’s a plus). Then there’s the fact that you’re either lacking or exceeding in the required documentation (despite following the guidelines for what you need to bring) the former of which will elicit a trip back.
No matter which facility you’re visiting it helps to have those said documents ready though, especially if you like hopping the pond once in a while like I do. For those who know exactly what I mean a six pocket travel carrier is a godsend. There’s nothing more assuring to a neurotic traveler than all their documentation being in one easily accessible location. For those travelers who will never (or rarely) take to the skies I would still probably recommend a portfolio to keep necessary roadside paperwork together, or if you just want to drown out the noise until your number is called ear buds are a great choice! Just thank your lucky stars you don’t have to deal with the New Jersey Department of Motor Vehicles!
- Would you rather attend an event with a dead phone or charge your phone while missing an event?
We have ALL been here. Every. Last. One of us, especially us iPhone 5 users (hey, we all make bad choices; I just happen to have a two year contract for mine) and it’s a bit of a Catch-22. Naturally we need our phones in the event of an emergency, but if you’re going somewhere fun you’re probably going to want to take pictures, videos, text, etc. However, if you go and charge your phone you end up missing the event you originally wanted to get that social media coverage with. I see this happen at conventions a lot as well as sporting events. It’s funny to think that not too long ago we were not so dependent on these things called cell phones and tablets but thankfully the truly trendy among us have portable chargers that can make life easier and make you the talk of the party.
- Would you rather wait in line at the grocery store or wait on hold on the phone?
I’ve spent many a cumulative hour on hold, and in line at the grocery store. What makes both situations worse is that I am by no means a patient woman. I can be down to my last three squares of toilet paper at home and if there are more than two people in line at each register I’m already considering just leaving. Seriously. “Ain’t no one got time for that” is a fact of life. At least when I’m on hold I can use my hands, or at least one of them, and then I can use my shoulder to hold the phone – until that starts to ache, and is that “Call Me Maybe” they’re playing as a waiting tone? That’s some frustrating irony right there! I’m probably never going to call you again as we’ve well surpassed the eight minute mark now.
What makes the grocery store experience so bad for me is that I usually go in for one thing and leave with twelve, which means I didn’t bother to grab a cart or a basket on my way in so now I’m juggling my groceries and my spiking blood pressure. It’s one of the reasons I love those grocery tote bags, not to mention they’re environmentally sound! Now I just need a promotional item that reminds me to bring them when I go shopping.
As for waiting on the phone, if you really need to put the cell phone down those little blue tooth speakers can be a great help if you want to amplify the caller for when they finally do pick up again. You can then easily switch back to your handheld or continue to yell from across the room, if only to help alleviate some frustration.