Every year billions of dollars are invested in logoed apparel. Why? It’s one of the most effective ways to get the word out about your brand. Besides that fact that you’re creating walking billboards, donning a t-shirt, polo, jacket or hat with a company logo is akin to a personal endorsement. People are most likely to wear the branded apparel of a company they like and support. Would you wear a t-shirt representing a brand you don’t like? Unlikely!
Of the $18 billion spent on promotional products in 2011, apparel took the biggest piece of the pie. Logoed apparel includes items such as t-shirts, polo shirts, sweatshirts, jackets, hats, aprons, and uniforms. This plethora of customized apparel is created to represent a huge variety of companies and organizations. Events suitable for customized apparel range from boisterous athletic events to classy, low-key golf outings. Rowdiness factor aside, customized apparel is often given away in mass, gifted to VIP guests, and/or sold for profit. If there’s branding to be done, there’s a place for logoed apparel.
However, customized apparel isn’t all fun and games. Many employees typically wear logoed uniforms on the job. Customized shirts, hats, aprons, and jackets all play a huge role in branding. When there’s an image to convey and maintain, outfitting employees in just the right clothing is a necessity, and moreover, an opportunity to make a bold statement time and time again. Does a screen printed, tie-dyed t-shirt read differently than an embroidered polo shirt? You bet.
To decorate your carefully selected apparel items, customers are faced with choices. The most common decorating methods for apparel items include screen printing, embroidery, and debossing. Screen printing is very versatile and is suitable for large imprint areas, big images, and multiple location imprints. Embroidery, on the other hand, is ideal for a much smaller imprint area. Many people are unfamiliar debossing where your logo is actually depressed into the fabric create a subtle, two-tone look for your logo.
For expert guidance on the right apparel and the right decorating method for your brand, the knowledgeable sales team at Show Your Logo is here to help. With thousands of apparel items available in a variety of materials, colors, sizes, brand names, and decorating methods, the choices can be overwhelming. We’re here to help boil it all down to what’s perfectly right for your business, your brand, and your budget.