Sweatshirts may have had humble beginnings as merely functional apparel, but they’ve come a long way. There’s so much more to a sweatshirt these days than simply protecting people from the elements. Today, sweatshirts make fashion statements, tell a story about a brand, and even share a message, all the while keeping the wearer warm. With an abundance of style choices, imprint methods and locations, colors, and sizes, sweatshirts are cool weather essentials with a lot to say.
The style of the sweatshirt you choose to imprint is a part of your overall message about your brand. Hoodies, for example, may have a stronger appeal to a younger audience and offer a more casual feel than a crew neck. Crew neck sweatshirts offer more classic, less bulky styling. For an athletic look and feel or for a look that can be layered over other branded apparel like t-shirts, a full zipper sweatshirt is an ideal choice.
Your desired decoration method and location may also have an impact on which sweatshirt you choose. Logos and other designs are typically screen printed or embroidered on sweatshirts. However, the location of zippers and hoods may affect the feasibility and visibility of certain imprints. Larger designs are not suitable for embroidery for example, but a screen printed image is perfect when you have something big to say.
Even with so many decorating possibilities these days, the real functionality of sweatshirts stands fast. When shopping for your ideal sweatshirt, you’ll also have to consider how and wear your target market will use them. The weight of your sweatshirt can affect people’s desire to wear them in certain conditions. If your sweatshirt is too heavy for a summer evening, that sweatshirt may just stay in the closet. To get your customized sweatshirts out and about where people can see them, consider the weight of the sweatshirt as you shop.
Confused by all the options available to you? Need some expert advice on which brand, weight, style, and decorating methods and locations? Count on the sales team at Show Your Logo to guide you through the process every step of the way. Like thousands of other satisfied customers, you’ll be delighted with results—an ideal sweatshirt suitable for your brand.