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7 Reasons Businesses Should Use Promotional Products

At Show Your Logo, we preach promotional products for a reason – They’re powerful! If you’ve never tried using promotional products to promote your brand, company, or organization before, then it’s time for you to jump on the bandwagon! Promotional products have become extremely popular sales and marketing tools over the years for a number of reasons. Check out the list we’ve put together of 7 reasons why businesses should seriously consider using promotional products as part of their marketing strategy:

  1. Build Brand Awareness. Promotional items are one of the most effective marketing strategies out there to build brand awareness. They allow your brand to be seen by a wide range of people and audiences. Every time someone uses your item, they will think of your company and will consider reaching out for your products or services. If you give away wearable items, such as a t-shirt or hat, recipients will be walking billboards for your brand everywhere they go, exposing your brand to more people than you thought possible.
  2. Long-lasting Brand Exposure. Did you know that 6 out of 10 people who receive a promotional gift keep it for more than 6 months? Traditional forms of advertising like tv, radio, and magazines only put your business in front of audiences for a brief moment. However, promotional products generate long-lasting exposure to your brand as they can be used by the recipient in their everyday lives.
  3. Improve Sales/Customer Relations. 85% of people who received a promotional item from an advertiser went back to do business with them. Think about it! You’re giving away free, usable gifts to customers, prospects, and employees. This will not only have them coming back, but will also show favorable views of your business. It shows that you care about keeping your employees and customers happy, and are passionate about your brand!
  4. They’re Customizable. There are a ton of different promotional products available that can be customized to fit within your budget and marketing objective. This results in a more powerful marketing effort, and gives you the opportunity to be creative! You get to choose who you want these products to go to and in what colors, sizes, quantity, etc.
  5. They’re Versatile. Promotional Products can be used in many different ways and for many different reasons. Promotional products are commonly used as customer or employee appreciation gifts, employee holiday gifts, trade show giveaways, corporate meeting handouts, and customer loyalty items. However you choose to use your customized promotional items, it will be of great benefit to your business.
  6. Low-Cost Effective Marketing. Other forms of marketing can cost you a fortune, and are a hit or miss as far as their effectiveness. TV advertisements can cost up to a few grand, while there are many promotional items that cost less than a dollar each AND are guaranteed to give you the exposure you’re seeking! Not a bad deal, huh?
  7. People Love Them! Honestly, who doesn’t love receiving a free gift!? In a survey conducted, 48% of people said they wished they received promotional products more frequently.

At Show Your Logo, we have over 800,000 custom promotional products to choose from! You name it – we print on it. Browse a list of our best selling promotional products or filter your search by specific categories, and get started on ordering your customized promotional products today! If you have any questions or wish to speak to one of our knowledgeable sales representatives, feel free to contact us!

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