New Year, New Promo

A New Decade has Begun!

How can you make the most of your 2020 marketing efforts?

The promotional products industry is ever-evolving and moving in new directions. While there are still those promo classics like customized t-shirts and personalized water bottles, that will never go out of style – each year brings new trends and favorites as consumers are being introduced to new and innovative products. As you make your business plan for 2020, these trending giveaways will help you leverage promotional product trends that are taking over.

Promotional Product Trends in 2020

1. Emphasis on Sustainability

Many promo executives expect the emphasis on sustainability to shift into a higher gear in 2020. “We will likely see sustainability as an increasingly important issue for many companies,” Gen Z wants to make a positive impact on the world and prefers to support brands that take a stand. Support this idealism by offering eco-friendly items, like apparel made from recycled polyester or organic, sustainable cotton. Now is the perfect time to get branded reusable straws with cities like Miami Beach and Malibu phasing out plastic straws because of environmental concerns. According to Forbes magazine,  88% of consumers will be more loyal to a company that supports social or environmental issues.

2. LESS IS MORE

With the rise of minimalism lifestyle trends and the “Marie Kondo” need to de-clutter, people are eager to get rid of things that aren’t useful or valuable to them. The products you choose should be practical as well as useful with a connection to your brand and be meaningful to your recipients. Put your logo on useful, durable, long-lasting products like – bottle openers, pizza cutters, coffee mugs, or chip clips! Everyone appreciates useful accessories around the house, put your logo on these items and increase your brand awareness.

3. Wireless Technology

Appeal to everyone in 2020 with promotional wireless technology! As the world continues to become more connected – Wireless tech accessories are making their way to the forefront. Staying Connected is everything in this digitally-driven world. You can add a boost to your brand with wireless promotional items such as phone charging pads, wireless power banks, BLUETOOTH® Speakers, and wireless earbuds. Technology giveaways will ultimately yield better results for your promotional campaign.

4. Health & Wellness

People love promos that encourage healthy living. People love receiving useful giveaways such as hand sanitizer or a tube of lip balm. Even something as simple as a water bottle or a customized salad bowl branded with your logo can tie the message back that you care about personal health and wellness. According to a Global Advertising Specialities Impressions Study, 30% of U.S. consumers own a health-related promotional item.

5. Fitness Products

Let’s be honest, everywhere you turn, you see people with fitness trackers tied around their wrist. Customized fitness products are being used on a regular basis. Take advantage of this rising market by using health and wellness products for customer giveaways or corporate gifts. Customized fitness gear sends a strong message to those who care most about health and wellness. A great giveaway for marathon runners and other race events!

There’s no better time to think about Company Branding than today!

As a business or organization, it’s important to understand what the new trends are so you can select the best promo items for your marketing objective and budget. Now that You have some insight on what the promotional product trends are for this year – you can be sure to capture all the attention in 2020!  At Show Your Logo, we have a large selection of promotional products that are on-trend for 2020. From practical useful items and fitness trackers to high-quality tech accessories, we have your next promo covered!