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Promotional Pens: Still the Most Powerful Marketing Tool

Promotional Pens are still the number one giveaway item on the market! According to the 2019 Global Advertising Specialties Impressions Study, nearly nine in 10 consumers report owning logoed pens. Promotional Pens are a more effective branding tool than print advertisements and billboards combined. Because promotional pens are small and easy to carry, you can keep several of your logo pens with you at all times. Consider keeping extra pens in your briefcase, hand them out at networking events or even to people you happen to meet while you are at an airport. Logo pens are often better than handing out a business card, as most people won’t want to lose their new pen!

When considering your options for custom marketing materials and logo giveaways,  you want something that’s both effective and easy to transport. Transportation is especially important when you will be traveling with these promo items. Huge bulky SWAG items are harder to transport when traveling and can also be harder to “give away”.  Thus resulting in a dual transport of your bulky giveaway items.

Promotional pens are a great way to increase your brand awareness because PEOPLE LOVE PENS!

In fact, people love them so much:

  • 73% of people have a pen with them at all times.
  • 79% of people in the U.S. use promotional pens with a Company Logo
  • 92% of people keep at least one pen in their car.
  • 83% of people are more likely to keep a promotional pen if its a ballpoint.
  • 50% of people always pick up a promotional pen being given away

Let’s Be Honest, We All Have a Favorite Pen!

A quality writing utensil is something everyone needs — from students to executives.
You don’t have to break the bank on marketing materials in order to grow your business. Browse our extensive collection of custom promotional pens that meet the expectations of your audience. Show Your Logo, Inc. offers a variety of promotional pen options that are both cost-effective and attention-grabbing. We have endless options in custom logo pens, Our pens are available with different designs, features, and ink colors –  even pens with a stylus (because we are fancy like that)! Promotional pens with your logo offer abundant opportunities to get your brand out there.  Let go of the notion that pens are too ‘boring’ for a marketing item or giveaway. When done correctly, customized promotional pens can be one of the most effective marketing tools you’ll ever use!

Wondering where to hand out your Promotional Pens?

Answer:  EVERY. WHERE.

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