Thule is a well-known brand that specializes in outdoor and transportation products, particularly known for its roof racks, cargo carriers, bike racks, and other similar accessories.

The company was founded in 1942 in Sweden by Erik Thulin and originally started by producing products like fishing equipment, but later expanded into other outdoor gear.

Thule has built a strong reputation for quality and innovation in its product designs. Its products are often recognized for their durability, functionality, and sleek Scandinavian design aesthetic. Thule's range of products caters to various outdoor activities such as biking, skiing, snowboarding, camping, and kayaking.

Over the years, Thule has diversified its product line to include not only transportation solutions but also backpacks, laptop cases, camera bags, and other outdoor gear. The brand has a global presence and is widely distributed through retailers worldwide.

Today, certain Thule products such as duffel bags and backpacks are available in the promotional products industry for customization. The perceived value of imprinted Thule products makes them a great canvas for a company or organization logo.