Red, orange, yellow, green, blue, and purple? OK, but how do you communicate the exact shade of blue to your printer? Welcome to the world of PMS colors! PMS is short for “Pantone Matching System”, a color matching system used in the printing industry to print spot colors. Specify colors by the Pantone name or number to ensure you’re getting the exact right shade of blue to match your logo.
READ MORE IN OUR BLOG ON THIS TOPIC: What are “PMS Colors”?”