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How to Print Custom T-Shirts Best Suited for Your Target Market: Part Three

moisture wicking process

Illustration of the moisture wicking process used in performance t-shirts.

When faced with the responsibility of choosing the right custom t-shirts for your business, team, or organization, you’re faced with an enormous number of variables, choices, and possibilites. One of the easiest ways to begin breaking down your custom t-shirt printing process is to decide how your target market will use their tees. If you’re just looking to print your tees in huge quantities to pass out as give aways at that upcoming marketing event, you may just want to find the cheapest shirt out there. On the other hand, if you’re looking for a nearly indestructible shirt, you may opt for a heavyweight cotton tee. On the other hand, if you’re printing shirts for a serious athletic event, performance t-shirts are an excellent choice.

Performance T-Shirts

Unlike cotton, which absorbs moisture (a.k.a sweat) and holds onto it until your t-shirt is a disgusting, soggy mess, performance t-shirts are made with “wicking” fabrics, typically made up of 100% polyester. The weave of the fabric plus a chemical treatment pulls sweat away from the skin and towards the outer edges of the fabric. There the miracle of evaporation can take place as air comes into contact with all that moisture.Voila! You’re dry. Or, drier than you would be than if you were running a marathon through the streets of Chicago on an August afternoon. Point is, those marathoners are going to feel a whole lot more comfortable in a performance t-shirt than they are in the type of shirt you buy on the super cheap to blast through an air cannon.

So let’s just say you’ve settled on performance t-shirts. You’ve decided that this type of shirt is the way to go. Good for you! Let’s take a look at some of our top-selling wicking t-shirts, all awaiting your customization.


custom performance t-shirts

Sport-Tek Competitor T-Shirt

At 3.8 ounces of 100% polyester, this shirt will have all those marathoners ready to face the competition. It’s light, it’s cool, and it comes in 19 colors with sizes ranging from adult XS – 4XL. There’s a performance t-shirt here to fit everyone. The tag on this shirt is removable–for comfort or for relabeling. Also cool! As low as price $5.59/each (applies to higher quantity orders)


print hanes performance t-shirts

Hanes Cool Dri T-Shirts

This fine specimen is a 4 ounce, 100% performance tee available in 13 colors. Also tagless for comfort, it’s available in adult sizes XS – 3XL. With an as low as prices of $6.99/each (applies to higher quantity orders), it’s a real contender.



custom performance teesBadger B-Dri Performance T-Shirts 

Offered in adult sizes S – 3XL, this performance tee offers 100% polyester wicking fabric coupled with some ventilating mesh and underarm panels in contrasting colors. Six attractive color combinations make up the collection. It’s a winner on the backs of runners, golfers, and anybody else who’s bound to break a sweat at that outdoor event. As low as price: $12.50/each (applies to higher quantity orders)



Now that you know what kind of t-shirt you need to best meet the needs of your target market, choose a promotional products company or screen printer who can deliver knowledgeable customer service, a durable imprint, a great price, and fast turnaround times. Contact Show Your Logo today, because we’re happy to answer all your questions, address all your concerns, and fulfill all your custom t-shirt needs.

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